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Etienne Ferreira
Owner and Founder, TRUEKRAV
Hello
 Chances are, you are reading this because you’re someone looking to start self-defence training, someone already busy with self-defence training, a self-defence instructor, in the military or law-enforcement, a private security professional, or just curious about the way I do things. 
If you are, we're both in the right place, right now. Over the past 20 years of my career, I've learned, operated, protected, and taught.
I have also actively searched for ways to improve self-defence, improve on weaknesses, and challenge existing ways of doing things. I have invested my own money, time, thoughts, and body into the pursuit of finding the limits of self-defence... full time.
A bit about me:
I'm Etienne and I'm glad we met.

I’ve done quite a bit in my career, with significant highs and lows that taught me a lot along the way. 
Without getting too winded, here's the gist of my story:
I'm a 44 year old South-African who had plans of joining the British Army in my early 20’s. Before joining the Army, I met an Israeli Combat Veteran who operated his own company. I started to train with him to get me ready to go to the Army. About a month or so before I had to make my way over to the UK, he convinced me to not go and trust him with my training and path forward. The rest is history.
In the process, I also launched TRUEKRAV, a highly successful brand of self-defence training, situated in Cape Town. TRUEKRAVÂ is regarded as one of the best self-defence schools in the world, providing over 500 classes per year, for the last 13 years, at the HQ in Cape Town.
Since 2007 I have provided numerous international seminars and courses to civilians, military personnel, and security professionals across the globe. And have references, testimonials and letters of recommendation to prove it.
TRUEKRAV is situated in a country with 85+ murders every day, thus it can’t afford to teach watered-down solutions.
I have also launched INGUZ, a protection company that focusses on providing solutions to ultra high-net-worth individuals.
INGUZ operates globally on a word-of-mouth basis only, and clients can only get in touch through direct referrals.
Through the years I have trained individuals in the entire spectrum. Ranging from the single mom who wants to protect her children, to the Anti-terror unit member who wants to perform his duties better.
Oh shit, I almost forgot... I also happen to have started the TRUEKRAV Combat Club, offering tactical hard-skills to firearm owners. More about that later.


I created this online platform to share the things I’ve learned in one sweet place. And I will give you my best in an effort to prove why I’m qualified to teach you.
On this platform I will share invaluable, transforming, and always evolving resources, from me to you.


Best regards

Etienne
Available Courses
TRUEKRAV Knowledge Course
My intention with this course is to reach as many people as possible, and provide them with valuable knowledge that will make them safer.
The value of the course is $150 but I am giving it away FREE of charge so that there is no barrier for anyone to enter the course.
Regardless of age, gender or fitness level, this course is designed to make everyone safer, for life.. Â Â
This course will explain what self-defence is, and what it is not. It also explains when to fight and when to walk away.
The course will also explain a strategy to use if you ever have to fight back.
The course also gives a physical presentation to explain the concept of effective self-defence training.
Finally, this course will give you 4 instructional videos about defences against life-threatening scenarios.Â
TRUEKRAV Defence Class
This is a course that transforms you into someone capable of fighting back.
Content is drip-dropped every month and every month has a new focus. I make sure that nothing is missed in the process.
This course follows the exact same progression and curriculum as I would teach to someone who trains privately and in person with me.Â
The course is perfect for individuals who are serious about learning self-defence the right way. And for those who want to receive the same training as TRUEKRAV members get, but who can't get to a facility.Â
BTW, being an active subscriber to DEFENCE CLASS also gives you FREE in-person training at a TRUEKRAV facility, in our standard classes, which is beneficial to your training and knowledge.
Conversely. being an active member at any TRUEKRAV Branch gives you free access to this course.Â
TRUEKRAV Full-Spectrum Course
This is the Master File that I use for my instructors at TRUEKRAV.Â
This Full-Spectrum Course gives you instant access to the exactly the same Theory and Techniques, that I roll-out to TRUEKRAV Instructors when I plan their classes.Â
This course covers the Full-Spectrum from Hand to Hand, Gun, Knife, Ground (including weapons on ground) Rifle, Stick as well as use of gun, knife, stick. And much more...
This course is perfect for Self-Defence instructors who want to upgrade their curriculum. Or, for anyone who is serious about gaining TRUEKRAV instructor-level knowledge, either for their own safety, or to potentially start their own training group between friends and family. Wherever they are, with what they have.
This course will also be updated and even more content will be loaded to the 'master file' in March 2025, and again in May 2025.